Faceted navigation: why your store hides half its pages from Google
The most common technical SEO failure in e-commerce, why crawl budget is the mechanism, and how to fix it without breaking the…
Since 2015 Digital Marketing & SEO Expert
Marketing that earns its own budget
I am Muhammad Ammar. Since 2015 I have run SEO, Google Ads and paid social on Meta, TikTok, Snapchat and X for e-commerce, B2B and local businesses in Egypt, Saudi Arabia and the UAE. I measure every channel against leads and revenue.
The first call is not a pitch. I will tell you what I think is blocking your growth.
+300
Websites and ad accounts audited and Managed
10+
Years in SEO & Digital Marketing
Channels
The channels I work in
Paid and organic usually sit with different people who never compare notes. Run together, each one makes the other cheaper. Paid search data tells you within days whether a keyword is worth chasing organically, and your organic rankings tell you which terms you can stop bidding on.
Organic search SEO
Google Ads Search, Shopping, PMax
Meta Ads Facebook & Instagram
TikTok Ads
Snapchat Ads
X Ads
GA4 & Tag Manager Tracking
CRO Testing & landing pages
Content & organic social Arabic & English
What I do
How the work fits together
A lot of what looks like a channel problem turns out to be a measurement problem. Once the tracking is right, most arguments about budget answer themselves.
Organic & SEO
Traffic you do not rent. It takes longer to build and costs less to hold on to.
Paid media
Demand you can switch on this week, judged on what it returns.
Strategy & measurement
Where the budget goes, which channels are working, and what happens after someone clicks.
How I work
What an engagement looks like
You should always be able to see what is being worked on, why it came first, and what it is meant to move.
Audit
A review of your site, your campaigns and your tracking, measured against the goals you actually have.
Strategy
A ranked plan. What to fix first, what you should expect it to move, and how much work each item is.
Implementation
I work alongside your developers, writers and media buyers, or do it myself. Recommendations come written as specifications a developer can build from.
Measurement
GA4, Search Console and Looker Studio wired to leads and revenue, so you can argue about progress using numbers.
Optimisation
A monthly look at what moved, what did not, and an honest answer on what to stop.
Insights
Notes from client work
Let’s find what is blocking your growth
Thirty minutes. You will leave knowing what I think your biggest constraint is, whether that turns out to be a channel, your tracking, or what happens after the click. That holds whether or not we end up working together.
I usually reply within one business day. English or Arabic.